Welcome to TGI

• The surveys
  • Europa
  • Europa Elite - upmarket adults in Britain, France, Germany and Spain
  • TGI Net Europa
  • GB
  • Global
  • Ireland
  • Premier - upmarket adults in Britain
  • Business Culture Index (BCI)
  • TGI M:Metrics - mobile media
  • TGRs - enhanced planning, buying and selling of TV airtime
  • Youth
• Service and support
• Adding value to research
  • First T - linking TGI to customer databases
  • Fusion
  • TGI Net - enhanced internet data
  • TGI Recontact
  • TGI Postscript
• Brand owner consultancy
• Analysis tools
  • Cross-tabulation
  • Press planning and optimisation
  • Correspondence mapping and cluster analysis
  • CHAID - defining core targets
  • Targetware - flexible target definition
• Published articles
  • Business
  • Demographic groups
  • Finance
  • Food
  • Health
  • Leisure
  • Media and advertising
  • Research techniques
  • Retail
  • Travel
• Contact us
• Client section
• Links
• Corporate information

Welcome to TGI (BMRB's Target Group Index) - the world's leading provider of marketing and media surveys.

TGI enables:

• Understanding of consumer attitudes, motivations, and behaviour
• Comprehensive market segmentation
• Accountability in marketing and communication strategies

Established in 1969, TGI has provided actionable single-source data across five decades. Originally focused on the British market, TGI has since expanded to cover more than 60 countries.

In Britain, TGI is representative of all adults aged 15 to 99 and is used by over 300 companies, including brand owners, media owners, and advertising agencies.

This website provides details of TGI surveys - their specifications, coverage and developments.